Most customers use typical HTML iframe tags to integrate our Financial Calculators into their website. Each Financial Calculator exists as its own web page with a unique URL, so that URL gets referenced within the iframe tag. When your page loads in the user's browser, the calculator page is inserted into it, making it a seamless experience for your users. We also recommend third-party code that handles iframe height adjustments for each calculator.
How can I use Calls to Action to improve website conversions?
Individuals who are using calculators on financial websites are typically doing so because they are on a financial journey. Whether they are looking to buy a new vehicle or a new home, resolving to do a better job paying off debt, or looking to save for their retirement or a child's college education, that journey often requires answers to specific financial questions. So, calculator users are typically prospects for financial solutions. Using integrated Calls to Action in your calculators, you can drive them to the next stage in your sales process. Calls to Action typically link to online applications, rate and product information, branch locators, and contact forms.
Can users email themselves results of their calculations?
Yes. As an optional feature, our Financial Calculators allow users to email themselves the inputs and results of their calculations. After the user provides their email address, emails are sent in a template with your branding, and any other information you would like to collect in a simple web form. In addition to sending the user the inputs and results of their calculations, our web form can be configured to send a similar version of that email to a designated inbox in your contact center for follow-up. That makes our calculators a lead generation opportunity for your sales team.
Do you work with digital agencies?
Yes! We love to partner with digital agencies to provide great financial calculator experiences for your client's new website projects. And if you bring us a new customer, we'll provide a 15% referral bonus for the initial value of the license agreement.