Content marketing for financial institutions has become an essential tool for attracting and engaging digital consumers. With the rise of online platforms and social media, consumers are more informed and have higher expectations for the quality of content from financial service providers. AdviceSite, the financial content marketing solution from Fintactix, allows you to create and distribute valuable content that educates, informs, and engages your target audience, ultimately leading to more loyal and satisfied customers. Whether you want to increase brand awareness, generate leads, or build customer loyalty, our AdviceSite solution can help you achieve your goals.
Content Marketing for Financial Institutions
AdviceSite Topic Areas
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Credit and Debt
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AdviceSite includes articles, calculators, video animations, and quizzes covering Credit, Debt, and Major Purchases.
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Money Management
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AdviceSite includes articles, calculators, video animations, and quizzes covering Banking, Budgeting, Building Wealth, Saving, and Spending.
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Family Finances
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AdviceSite includes articles, calculators, video animations, and quizzes covering Life Events, Kids & Money, Identity Protection, Insurance, and Financial Crisis.
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Your Home
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AdviceSite includes articles, calculators, video animations, and quizzes covering Renting, Buying a Home, Mortgages, Home Equity, and Refinancing.
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Retirement Planning
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AdviceSite includes articles, calculators, video animations, and quizzes covering Saving for Retirement, Social Security, and Living in Retirement.
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Paying for College
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AdviceSite includes articles, calculators, video animations, and quizzes covering Saving for College, Financing College, and Repaying Student Loans.
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Workplace Finances
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AdviceSite includes articles, calculators, video animations, and quizzes covering Employee Benefits, Paycheck Planning, and Retirement Plans.
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Small Business
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AdviceSite includes articles, calculators, video animations, and quizzes covering Starting and Growing a Business, Business Finance and Management, and Employment Basics.
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Key AdviceSite Features
Financial Education Content
AdviceSite features a library of articles, video animations, quizzes and financial calculators covering a wide range of subjects. AdviceSite content can help educate consumers on reaching their financial goals and improve their financial literacy so that they make the financial decisions that are right for them.
Jump Start Your Financial Literacy Program!
AdviceSite's content library is a valuable resource for customers seeking to build financial literacy programs, enabling you to allocate your limited resources more strategically and purposefully. By utilizing AdviceSite, you can focus on developing engagement strategies instead of creating content, deliver a more captivating and interactive experience beyond just articles, and cover an extensive array of topics for your audience.
A Seamless Brand Experience
Each AdviceSite implementation includes a complete site redesign to ensure a cohesive brand experience for your site visitors, which includes replicating your site's navigation, matching your page layouts, complying with style guide requirements such as fonts and color schemes, and other necessary adjustments.
Integrate Calls to Action
AdviceSite enables you to integrate calls to action with AdviceSite educational content and leverage that user engagement to transition prospects into your sales funnel. You can achieve this by incorporating lead capture forms, special promotions, links to product pages, online applications, rate tables, and providing branch locators for a seamless customer experience.
Edit Our Content or Add Your Own
AdviceSite is delivered on top of a fully functioning content management system (CMS), permitting you, or your compliance team, to review, edit and control publishing AdviceSite content. You can also add your own! As a licensee, you will have login credentials for designated users. Those users will have editing privileges for the site, allowing them to go in and edit, publish, and un-publish AdviceSite articles.
Microsite or IFramed Content Implementations
You can implement AdviceSite content via a robust microsite solution (implemented at "advice.yourdomain.com", for example) or where each piece of content integrates using standard iframe tags into your main site pages.
Benefits for Financial Marketers
Financial institutions, including banks, credit unions, and other financial service providers, can gain substantial advantages by integrating financial education content into their marketing strategies. By offering valuable and informative resources to clients and prospects, your financial institution can foster trust and credibility and engage and empower your audience to make informed financial decisions. In this era of heightened financial awareness, leveraging financial education content can enhance customer relationships, build brand loyalty, and establish a reputation for promoting financial well-being.
Explore below how AdviceSite can help you reach your marketing goals in the most cost-effective manner possible.
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Time to Market
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Turnkey libraries offer pre-made, ready-to-use content, saving you time and enabling a swift launch of educational campaigns without lengthy content creation processes.
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Integrated Lead Generation
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AdviceSite includes web forms to capture lead information and calls-to-action that guide consumers to specific sections of your website for further exploration.
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Cost Savings
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Creating educational content in-house can be costly, including expenses for writers, designers, and subject matter experts. This cost can be particularly high when interactive content is required.
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Expertise & Content Quality
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The content on AdviceSite is designed to guarantee accuracy and relevance, while content libraries uphold a uniform style and tone throughout their materials, preserving a cohesive brand image.
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Content Variety
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AdviceSite offers a diverse selection of personal finance content, spanning various digital media formats such as articles, video animations, calculators, and quizzes.
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Evergreen Content
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While in-house content can become stale, all AdviceSite content is annually updated to stay accurate and relevant, reflecting current market conditions.
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Focus on Core Competencies
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Leveraging AdviceSite content empowers financial marketers to focus on customer engagement strategies, including content promotion, brand enhancement, and learning encouragement.
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Regulatory Compliance
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The Community Reinvestment Act (CRA) and Fair Credit Reporting Act (FCRA) regulations, as well as the Consumer Financial Protection Bureau (CFPB), require financial education initiatives for consumers.
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Find AdviceSite at...
Frequently Asked Questions
How much does AdviceSite cost?
Please complete the Schedule an Online Meeting form and provide details about your organization and we can provide specific pricing information and a detailed AdviceSite proposal.
Is your content appropriate for a bank or credit union?
How frequently is AdviceSite content updated?
In addition to our quarterly content additions, we also go through an annual review of all AdviceSite and update content, where appropriate, to keep it fresh, accurate and relevant to current market conditions.
Do you work with digital agencies?
How long is the implementation process for AdviceSite?
Is this a hosted solution or software I have to install?
How is AdviceSite typically deployed?
However, Fintactix also has a 'frames' version of AdviceSite available that deploys each piece of content on a unique URL. Using this version, customers use iframe tags to integrate individual pieces of content into their web pages. Using this method, customers assume responsibility for each page set up, navigation changes and other functional elements that are a standard part of our microsite implementation.