Since its founding 2011, Fintactix has had the opportunity to engage with many financial marketers to discuss their need for both customizable calculators and uniquely custom calculators. As they review their calculator needs, many organizations feel they must go down the costly path of internal development. However, as we review their needs, it turns out that most of their needs can be met using a calculator platform that is highly customizable.
- Bank and credit union marketers are increasingly turning to financial education content and financial education content providers to help them deliver customer and member engagement strategies centered around financial literacy and wellness.
- Deciding whether to add financial calculators to your website is easier when you know the value they bring to your brand and the appeal they will have to your site visitors. Financial calculators can add value to your site by increasing search presence, visitor engagement, and brand trust.
To get the most added benefit, you need to choose the right financial calculators for your bank or credit union website. We'll review a few of the key differentiators: