A strong content marketing strategy is required for a financial institution to have a complete digital marketing plan. A broad collection of content is necessary to compete in search and to provide engagement elements for your social and email marketing channels. This guide will help you put your content marketing strategy into action.
- Financial institutions are excellent at developing and promoting the financial products and services that meet their customers’ needs. Many FIs also offer excellent financial literacy content. But where many come up short is integrating financial education with their product marketing programs to develop stronger financial relationships with their customers or members.
- While turnkey content libraries seem to be getting ignored in favor of newer marketing technology, they are an effective tool to jump-start content marketing programs that can help give consumers the confidence to take action with your brand.
In corporate ecosystems, the healthier the employees, the smoother the business runs. Offering resources to your employees and managers to make sure that your team’s financial literacy is up to date creates a healthier work environment.
Deciding whether to add financial calculators to your website is easier when you know the value they bring to your brand and the appeal they will have to your site visitors. Financial calculators can add value to your site by increasing search presence, visitor engagement, and brand trust.
Bank and credit union marketers are increasingly turning to financial education content to better engage customers. This article examines how engagement strategies focused on financial education and wellness can help build brand equity.
As they review their calculator needs, many credit unions and banks feel they must go down the costly path of developing custom calculators. However, in most cases their needs can be met using a calculator platform that is highly customizable.